Hispanic Pedestrian & Bicycle Safety

FHWA – Safety IDIQ – Task 30 – Hispanic Pedestrian/Bicyclist Project 12/07/05

Radio PSA (A): Males: Bus

Two Mexican-American men talking. Traffic noise in background.
F = fast-talker; S = slow-talker; D = Cuban-American driver

F: Oh, no.¡Voy a llegar tarde al trabajo!
F:  Oh, no. I’m going to be late for work.

S: Tarde? Otra vez?Qué quieres decir con “tarde” otra vez?
S: Late? Again? What do you mean “late” again?

F:¡Mira!¡Que viene el caminon!
F: Look! The bus is coming!

S:  Dónde?
S:  Where?

F:  Allá, hombre, allá— Al otro lado de la calle.
F:  There, there, over there— On the other side of the street.

S: Nunca lo vas a alcanzar.
S: You’ll never be able to catch that.

F:¡Me voy!¡Tengo que cruzar!
F: I’m going. I’ve got to get across.

S: ¡Cuidado!¿No ves que la luz para los peatones tiene la mano en alto!!
S:  Careful! Don’t you see the hand is up in the traffic light?!

D: ¿¡Qué haces?!¡Mira por donde cruzas!
D:   What are you doing?! Watch when you cross!!

S:  Tú estás loco, hombre . . .¿No ves lo transitada que esesta calle?
S:  You must be crazy, man . . . Don’t you see how busy this street is?

F:  Me tengo que sentar.
F:  I’ve got to sit down.

S:  No me extraña.¿Estás bien?
S:  I’m not surprised. Are you okay?

F:  Sí.
F:  Yes.

S:  Oye - debes ser milionario.
S: You must be a millionaire.

F:  Por qué lo dices?
F: Why do you say that?

S: Pues, porque no sé quién va a cuidar de tu mujer y tus hijos se te atropellara un coche. Y aunque sobrevivieras, no podrias regressar a tu trabajo en mucho tiempo.
S: Because I don’t know who’s going to take care of your wife and kids after you’ve been hit by a car. Even if you survive, you’re not going to be working for a long time.

Voice-over: Cada siete minutos, unpeatón muere o es herido en los Estados Unidos. Demasiados latinos se encuentran entre ellos. Mire ambos lados antes de cruzar y respete las senales de trafico. Comparteesto a tus seres queridos. 
Voice-over: Every seven minutes, a pedestrian is killed or injured in the United States. Too many Latinos are among them. Look both ways before you cross the street and respect the traffic lights. Teach this to those you love.

Program Contact

Tamara Redmon

202-366-4077

Dick Schaffer

202-366-2176

What’s New

The FHWA Safety Office is continually developing new materials to assist states, localities and citizens in improving pedestrian and bicycle safety. The materials listed on this page were completed recently.

New Proven Countermeasures for Pedestrian Safety

Pedestrian Forum - Spring 2012

Spotlight on Pedestrian Safety

Promoting the Implementation of Proven Pedestrian Countermeasures

State Best Practice Policy for Medians

State Best Practice Policy for Shoulders and Walkways

Pedestrian Countermeasure Policy Best Practice Report

The State of Florida is developing a statewide Pedestrian Safety Action Plan. They have set up a project website that includes information about the project, workshop presentations and resources relating to pedestrian safety.

Evaluating Pedestrian Safety Countermeasures

Safety Benefits of Raised Medians and Pedestrian Refuge Areas: Brochure, Booklet

Safety Benefits of Walkways, Sidewalks, and Paved Shoulders: Brochure, Booklet

Pedestrian Safety Strategic Plan