FHWA Course on Bicycle and Pedestrian Transportation

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LESSON 24: EDUCATION, ENCOURAGEMENT, AND ENFORCEMENT (INSTRUCTOR'S NOTES)

Objectives:

Upon completion of this lesson, students will be able to:

  1. Describe strategies for educating people about walking and bicycling.
  2. Describe strategies for developing an effective program of enforcement of laws that will help pedestrians and bicyclists.
  3. Describe strategies for encouraging people to walk and bike.

Pre-Instruction:

Components

Activities

Objectives

Present and explain the three lesson goals listed above (V-24-1).

Information Presentation:

Components

Activities

Information Sequence

Outline the presentation of the lecture (V-24-2).

Information

Tell about the different ways of educating people about walking and bicycling (V-24-3).

Describe enforcement practices that help pedestrians and bicyclists (V-24-4).

Talk about what information can be used to encourage people to walk and bike (V-24-5 and V-24-6).

Example(s)

Show examples (e.g., slides, videotape) of different types of education or public service campaigns related to pedestrian and bicycle activities.

Student Participation:

Components

Activities

Practice

Have the students design an education, enforcement, or encouragement campaign for your community.

Feedback

Provide comment and feedback to the class as appropriate.

Follow-Up:

Components

Activities

Review

Lesson Objective:

  • Describe education strategies related to walking and bicycling
  • Describe enforcement strategies that help pedestrians and bicyclists
  • Describe strategies for encouraging people to walk and bike

Lesson Outline:

  • Education strategies
  • Enforcement practices
  • Encouragement strategies

Education Strategies:

  • Teach walking and biking skills to children
  • Teach walking and biking skills to adults
  • Train drivers about walkers and bikers
  • Develop and use safety messages

Enforcement Practices:

  • Review/Modify existing pedestrian/bike laws
  • Aggressively enforce pedestrian/bike laws
  • Review/Modify young violator practices
  • Reduce bicycle theft
  • Reduce assaults on pedestrians and bicyclists
  • Implement non-motorized patrolling

Encouragement Strategies:

  • Add non-motorized options to motor pools
  • Require TDM plans from industry
  • Include walking and biking in local recreational programs

Encouragement Strategies (continued):

  • Promote use of non-motorized travel through special events
  • Inform target audiences
  • Develop a public service announcement (PSA) ad campaign

Lesson Summary:

  • Aggressive campaigns related to education, enforcement, and encouragement can be effective means for increasing walking and bicycling

 

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Tamara Redmon

202-366-4077

Dick Schaffer

202-366-2176

What’s New

The FHWA Safety Office is continually developing new materials to assist states, localities and citizens in improving pedestrian and bicycle safety. The materials listed on this page were completed recently.

New Proven Countermeasures for Pedestrian Safety

Pedestrian Forum - Spring 2012

Spotlight on Pedestrian Safety

Promoting the Implementation of Proven Pedestrian Countermeasures

State Best Practice Policy for Medians

State Best Practice Policy for Shoulders and Walkways

Pedestrian Countermeasure Policy Best Practice Report

The State of Florida is developing a statewide Pedestrian Safety Action Plan. They have set up a project website that includes information about the project, workshop presentations and resources relating to pedestrian safety.

Evaluating Pedestrian Safety Countermeasures

Safety Benefits of Raised Medians and Pedestrian Refuge Areas: Brochure, Booklet

Safety Benefits of Walkways, Sidewalks, and Paved Shoulders: Brochure, Booklet

Pedestrian Safety Strategic Plan