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Strategy G2. Provide Targeted Public Information and Education on Safety Problems at Specific IntersectionsNCHRP Report 500 / Volume 5: A Guide for Addressing Unsignalized Intersection Collisions WHERE TO USEJurisdictions that have experienced a large number of safety problems at unsignalized intersections.
DETAILSProviding targeted public information and education on safety problems at specific intersections is a preventive measure that can help improve driver compliance with traffic control devices and traffic laws at intersections. Public information and education programs often add effectiveness to targeted enforcement programs, as well. However, this strategy stresses a separate use of the method. KEY TO SUCCESSReach as much of the targeted audience as possible, whether it is through television, radio, distribution of flyers, driver education classes, or other methods. Targeted drivers need to be defined in terms of both the location of the hazardous intersection(s) and the attributes of the drivers who may have been identified as over-represented in the population involved in crashes. ISSUESA potential difficulty with this strategy is that the public information and education campaign may not reach many members of the targeted audience. It is often difficult to identify and focus upon a subset of the driving population using a specific intersection. Therefore, an area-wide program is often the preferred approach. TIME FRAME: ShortTargeted public information and education campaigns should be well planned before implementation. The more time invested in the planning process, the greater the likelihood of the strategy reaching the appropriate audience and being effective. This strategy can be implemented in a relatively short period of time, typically from 6 months to a year. COSTS: LowThe costs involved in a public-information and education campaign vary by the type of distribution (e.g., television, radio, newspaper, etc.), but are generally less expensive than many other intersection safety improvement strategies. EFFECTIVENESSTRIED: There are no established quantitative measures of the safety effectiveness of providing targeted public information and education on safety problems at specific intersections. COMPATIBILITYThis strategy can be used in conjunction with most other strategies to improve safety at unsignalized intersections. SUPPLEMENTAL INFORMATIONThere is a potential need for cooperation among various media agencies to effectively implement the selected strategy. A media specialist should be involved from the initial stage of project planning. Also refer to Countermeasures That Work from the National Highway Traffic Safety Administration. For more details on this and other countermeasures: http://safety.transportation.org For more information contact: FHWA Office of Safety Design FHWA Resource Center – Safety and Design Team 
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Program ContactJeffrey Shaw What’s NewSouth Carolina Case Study: Systematic Intersection Improvements Roundabout Outreach and Education Toolbox Stop-Controlled Intersection Safety: Through Route Activated Warning Systems Roundabouts: An Informational Guide, Second Edition (NCHRP Report 672) Roundabouts Peer-to-Peer Assistance How to drive a roundabout (WSDOT) Modern Roundabouts: A Safer Choice HighlightsFHWA's Intersection Resources Library CD-ROM Mini-Roundabouts Technical Summary Access Management in the Vicinity of Intersections Technical Summary Intersection Safety Case Studies Intersection Safety Technologies Presentation: Intersection Safety Example Intersection Safety Implementation Plan |
