Put the Brakes on Fatalities Day

Each year 42,000 Americans are killed on our Nation's Roadways.
Imagine... a day with ZERO traffic fatalities.

That dream can become a reality on October 10, 2001.
First Annual Put the Brakes on Fatalities Day

Visit http://brakesonfatalities.org/ for announcements and promotional materials.

Partners Driving the Campaign

• AAA
• American Ambulance Association
• American Association of State Highway and Transportation Officials
• American Consulting Engineers Council
• Automobile Highway Users Alliance
• American Public Health Association
• American Road and Transportation Builders Association
• Emergency Nurses Association
• Emergency Nurses CARE
• Federal Highway Administration
• Federal Motor Carrier Safety Administration
• National Association of County Engineers
• National Association of Governors Highway Safety Representatives
• National Highway Traffic Safety Administration
• National Organizations for Youth Safety
• National Society of Professional Engineers
• Network of Employers for Traffic Safety
• Roadway Safety Foundation
• The Road Information Program

Imagine a day with ZERO traffic fatalities.

America's roadway system is among the world's best. Through the development of safer vehicles and specialized safety equipment (e.g. child seats, helmets), upgraded laws, better roadways, and educational programs to address safe behaviors, we have come a long way in reducing fatalities on the nation's roadways. But all of our progress in each of these areas can bring us just so far. In the end, each roadway user is the key to safety.

After a steady 20-year decline in the number of traffic fatalities, that number has stagnated at about 42,000 per year. That's about 115 fatalities every single day - one fatality every 13 minutes. In 1999, the lowest number of fatalities in a single day was 50.

We think we can do better than that and on October 10th, we are going to try.

On October 10, 2001 imagination can become a reality

On October 10th, the first annual Put the Brakes on Fatalities Day, we will ask everyone in the nation to focus on their own individual behavior when using the roadways - as pedestrians, bicycle and motorcycle operators, motor vehicle operators and passengers. We want each and every one to take an extra measure of care to ensure their safety and the safety of others by sharing the road with other users (motor vehicle operators, pedestrians, and cyclists) in a safe manner:

• Drive courteously and defensively
• Know the rules of the road for their method of transportation, and obey all signs and signals
• Wear protective gear - seat belts or helmets
• Don't speed, drive while impaired, or aggressively

We hope you will join the partners driving the campaign to...