Hispanic Pedestrian and Bicyclist Safety

Several years ago, the FHWA and the National Highway Traffic Safety Administration (NHTSA) completed a project to determine the extent of the ped/bike safety problem as it relates to Hispanic populations in the United States and develop appropriate outreach materials and a plan for distributing them to these audiences. The project was undertaken because anecdotal evidence suggests that a disproportionate number of persons killed and injured in traffic crashes are Hispanic immigrants.

The scope of Part 1 of this project (completed in December 2005) was to determine the extent of the highway safety problem as it relates to Hispanics as pedestrians and Hispanics as bicyclists. Part 2 of this project, which involved using the information gathered in Part 1, included developing a marketing plan that would tell interested audiences how to best "sell" safety to the Hispanic populations of the U.S. and included developing actual products based on the outcome of the marketing plan. Based on the research conducted as part of this effort, 5 brochures, 5 posters and 2 radio PSA's were created that address issues such as alcohol, pedestrian signals, crosswalks, sidewalks, and bicycle safety. All materials are available below:

  • Research: The Hispanic Ped/Bike Problem
    • Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States [HTML, PDF 25.23 KB]
    • The Pedestrian and Bicyclist Highway Safety Problem As It Relates to the Hispanic Population in the United States [HTML, PDF 273.41 KB]
    • Report of Focus Group Discussions in Washington, New York, Miami, and Los Angeles [HTML, PDF 537.31 KB]
  • Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences [HTML, PDF 1.44 MB]

  • Materials for Hispanic Pedestrians and Bicyclists

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Program Contact

Tamara Redmon


Gabriel Rousseau


What's New

The FHWA Safety Office is continually developing new materials to assist states, localities and citizens in improving pedestrian and bicycle safety. The materials listed on this page were completed recently.

New Clearing a Path for Pedestrians

New Pedestrian Forum – Fall 2014

New Understanding Pedestrian Crashes in Louisville, KY 2006-2010

New Bicycle Safer Journey (Revised 2014)

New Pedestrian Hybrid Beacon Guide

new A Guide for Maintaining Pedestrian Facilities for Enhanced Safety

new Guide for Maintaining Pedestrian Facilities for Enhanced Safety Research Report

REVISED Pedsafe 2013: Pedestrian Safety Guide and Countermeasure Selection System

New Pedestrian Safer Journey 2013 (Revised)  

Proven Countermeasures for Pedestrian Safety

Spotlight on Pedestrian Safety

Promoting the Implementation of Proven Pedestrian Countermeasures

State Best Practice Policy for Medians

State Best Practice Policy for Shoulders and Walkways

Pedestrian Countermeasure Policy Best Practice Report

The State of Florida is developing a statewide Pedestrian Safety Action Plan. They have set up a project website that includes information about the project, workshop presentations and resources relating to pedestrian safety.

Evaluating Pedestrian Safety Countermeasures

Safety Benefits of Raised Medians and Pedestrian Refuge Areas: Brochure, Booklet

Safety Benefits of Walkways, Sidewalks, and Paved Shoulders: Brochure, Booklet

Pedestrian Safety Strategic Plan