Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

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Appendix E. Revised Outreach Materials

In accordance with the suggestions made by focus group participants and FHWA and NHTSA, the outreach materials were revised. For example, Figure E-1 shows a revised front side of the brochure on alcohol. The title was changed from "No sabía" / "I didn't know" to "¿Usted sabía?" / "Did you know?" The title and the fact are now in a larger font. The "X" showing where a crash could occur has been replaced by the outline of a person on the pavement.

Photo on the right depicts two young Hispanic males crossing the street diagonally, a car approaching on the far side, dotted lines representing the paths of the pedestrians and the driver, with a chalk outline of a body on the street showing where a crash could occur. The title reads '¿Usted sabía? / Did you know?' and a bilingual fact is printed over the photo. To the left is a box titled 'dictionary' containing the words 'reaction time', 'medication', and 'friend' with brief bilingual explanations of each word.
Figure E-1. Front Side of Revised Brochure on Alcohol

Ten thousand copies of each brochure and each flier will be produced and provided to FHWA/NHTSA in December 2005. The PSA featuring the two women was considered suitable and clear without revision; it will be provided to FHWA/NHTSA by November 2005. The text PSA featuring the two men and the bus is in production and will be provided to FHWA/NHTSA by November 2005.
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Program Contact

Tamara Redmon

202-366-4077

Dick Schaffer

202-366-2176

What's New

The FHWA Safety Office is continually developing new materials to assist states, localities and citizens in improving pedestrian and bicycle safety. The materials listed on this page were completed recently.

Examples of State/Local Pedestrian Safety Action Plans

Pedestrian Forum - Fall 2009

LTAP/TTAP Interchange, Tamara Redmon

Evaluation of the Focused Approach to Pedestrian Safety Program (PDF 225 KB)

“Not in Roadway” Pedestrian and Bicycle Crashes (PDF 132 KB)

How to Develop a Pedestrian Safety Action Plan (PDF 5.14 MB)

FHWA Guidance Memo Contains Provisions to Improve Pedestrian Safety

Toolbox of Countermeasures and Their Potential Effectiveness for Pedestrian Crashes

Pedestrian Safety Guide for Transit Agencies

Evaluation of Pedestrian Countermeasures in Three Cities: San Francisco, Las Vegas and Miami

Pedestrian Road Safety Audit Guidelines and Prompt Lists