Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

1. Report No.

FHWA-SA-05-024

4. Title and Subtitle

Promoting Pedestrian and Bicyclist Safety
to Hispanic Audiences

5. Report Date

November 2005

7. Author(s)

Eloisa Raynault (SAIC), Kelley Pecheux (SAIC), Herman Huang (Sprinkle Consulting, Inc.).

9. Performing Organization Name and Address

Science Applications International Corporation (SAIC)
1710 SAIC Drive, M/S T1-12-3
McLean, VA 22102

11. Contract or Grant No.

DTFH61-03-D-00106

12. Sponsoring Agency Name and Address

US Department of Transportation
Office of Safety Programs, HSA-20
400 Seventh Street, SW
Washington, DC 20590

13. Type of Report and Period Covered:

Marketing Plan, 2005

14. Sponsoring Agency Code

HSA-20

15. Supplementary Notes

Ms. Tamara Redmon, COTM

16. Abstract

This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States.

17. Key Words

Hispanic, Latino/Latina, Pedestrian, Bicycle, Safety

18. Distribution Statement

No restrictions. This document is available to the public through the National Technical Information Service,Springfield, VA 22161. This document is available to the public at: http://www.its.dot.gov/index.htm

19. Security Classification (of this report)

Unclassified

20. Security Classification (of this page)

Unclassified

21. No of Pages

44

22. Price

N/A