Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

Program Contact

Tamara Redmon
tamara.redmon@dot.gov
(202) 366-4077

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DOT Form F 1700.7

1. Report No.

FHWA-SA-05-024

2. Government Accession No.

3. Recipient's Catalog No.

4. Title and Subtitle

Promoting Pedestrian and Bicyclist Safety
to Hispanic Audiences

5. Report Date

November 2005

6. Performing Organization Code:

7. Author(s)

Eloisa Raynault (SAIC), Kelley Pecheux (SAIC), Herman Huang (Sprinkle Consulting, Inc.).

8. Performing Organization Report No.

9. Performing Organization Name and Address

Science Applications International Corporation (SAIC)
1710 SAIC Drive, M/S T1-12-3
McLean, VA 22102

10. Work Unit No. (TRAIS)

11. Contract or Grant No.

DTFH61-03-D-00106

12. Sponsoring Agency Name and Address

US Department of Transportation
Office of Safety Programs, HSA-20
400 Seventh Street, SW
Washington, DC 20590

13. Type of Report and Period Covered:

Marketing Plan, 2005

14. Sponsoring Agency Code

HSA-20

15. Supplementary Notes

Ms. Tamara Redmon, COTM

16. Abstract

This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States.

17. Key Words

Hispanic, Latino/Latina, Pedestrian, Bicycle, Safety

18. Distribution Statement

No restrictions. This document is available to the public through the National Technical Information Service,Springfield, VA 22161. This document is available to the public at: http://www.its.dot.gov/

19. Security Classification (of this report)

Unclassified

20. Security Classification (of this page)

Unclassified

21. No of Pages

22. Price

N/A

Form DOT F 1700.7 (8-72) Reproduction of completed page authorized

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Page last modified on January 31, 2013