Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

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Task Order Number: SA06B030

Submitted to:

U.S. Department of Transportation
Federal Highway Administration
Office of Safety Programs, HSA-20
400 Seventh Street, S.W.
Washington, DC 20590

Submitted by:

Science Applications International Corporation
McLean, VA 22102

November 30, 2005

Table of Contents

Executive Summary
Quality Assurance Statement
Form DOT F1700.7
Chapter 1 Introduction
Chapter 2 Marketing Plan
  2.1 Audience
  2.2 Safety Issues to Include in Campaign
  2.3 Messages
  2.4 Materials/Media
  2.5 Suggested Methods of Dissemination of Materials
Appendix A Steps Taken to Develop the Marketing Plan
Appendix B FHWA/NTTSSA/Project Team Teleconference
Appendix C Preliminary Outreach Materials
Appendix D Focus Group Testing of Outreach Materials
Appendix E Revised Outreach Materials
Appendix F References

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Program Contact

Tamara Redmon


Gabriel Rousseau


What's New

The FHWA Safety Office is continually developing new materials to assist states, localities and citizens in improving pedestrian and bicycle safety. The materials listed on this page were completed recently.

New Pedestrian Forum – Fall 2014

New Understanding Pedestrian Crashes in Louisville, KY 2006-2010

New Bicycle Safer Journey (Revised 2014)

New Pedestrian Hybrid Beacon Guide

new A Guide for Maintaining Pedestrian Facilities for Enhanced Safety

new Guide for Maintaining Pedestrian Facilities for Enhanced Safety Research Report

REVISED Pedsafe 2013: Pedestrian Safety Guide and Countermeasure Selection System

New Pedestrian Safer Journey 2013 (Revised)  

Proven Countermeasures for Pedestrian Safety

Spotlight on Pedestrian Safety

Promoting the Implementation of Proven Pedestrian Countermeasures

State Best Practice Policy for Medians

State Best Practice Policy for Shoulders and Walkways

Pedestrian Countermeasure Policy Best Practice Report

The State of Florida is developing a statewide Pedestrian Safety Action Plan. They have set up a project website that includes information about the project, workshop presentations and resources relating to pedestrian safety.

Evaluating Pedestrian Safety Countermeasures

Safety Benefits of Raised Medians and Pedestrian Refuge Areas: Brochure, Booklet

Safety Benefits of Walkways, Sidewalks, and Paved Shoulders: Brochure, Booklet

Pedestrian Safety Strategic Plan