Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States

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Task Order Number: SA06B030

Submitted to:

U.S. Department of Transportation
Federal Highway Administration
Office of Safety Programs, HSA-20
400 Seventh Street, S.W.
Washington, DC 20590

Submitted by:

Science Applications International Corporation
McLean, VA 22102

February 23, 2005

Table of Contents

1. Introduction
2. Highway Safety Needs of U.S. Hispanic Communities: Issues and Strategies
3. Hispanic Pedestrian and Bicycle Safety: Report of Focus Group Discussions in Washington, New York, Miami, and Los Angeles
4. The Pedestrian and Bicyclist Highway Safety Problem as It Relates to the Hispanic Population in the United States
5. Pedestrian Safety Program for Hispanic Populations
6. Pedestrian Safety Campaign Planner: A Step-by-Step Guide and Materials to Implement a Public Information and Education Campaign for Pedestrian Safety
7. ¡Yo camino – yo cuento!
8. Mecklenburg Safe Communities Program – Campaign to Reduce Drinking and Driving Among Latinos in the Community
9. Corazón di mi vida – Preliminary Findings: Yearlong Pilot Test
10. Street Smart 2004 Campaign, Washington, DC
11. The Madrina-Padrino Public Safety Project
12. Traffic Safety in Communities of Color
13. Traffic Safety in Latino Communities: National Program to Design Effective Multi-Media Campaigns to Reduce Motor Vehicles Crashes in Communities of Recent Latino Immigrants – Focus Group Results with Latino Immigrants in Three U.S. Cities
14. Conclusion
15. Bibliography

List of Tables

Table 1. Questions Addressed in the Literature
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Program Contact

Tamara Redmon

202-366-4077

Dick Schaffer

202-366-2176

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