Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States

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Section 14. Conclusion

The reports and campaigns reviewed provide insight into the development of the Marketing Plan. Although some reports and campaigns did not address pedestrian and bicycle s afety, the information about what types of messages and media are effective is still pertinent. Based on this review, the following recommendations are made:

  • At the local level, identify the target audience, such as recent immigrants or parents of young children. Also, determine what the messages need to address (for example, public awareness of safety or unsafe behaviors). Then develop message content and delivery mechanisms that are appropriate for the audience.
  • Incorporate a family perspective into the messages.
  • Use a variety of media, such as television and fotonovelas, to deliver messages about pedestrian and bicycle safety.
  • Disseminate messages in both Spanish and English.

 

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Program Contact

Tamara Redmon

202-366-4077

Dick Schaffer

202-366-2176

What's New

The FHWA Safety Office is continually developing new materials to assist states, localities and citizens in improving pedestrian and bicycle safety. The materials listed on this page were completed recently.

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Pedestrian Forum - Fall 2009

LTAP/TTAP Interchange, Tamara Redmon

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Evaluation of Pedestrian Countermeasures in Three Cities: San Francisco, Las Vegas and Miami

Pedestrian Road Safety Audit Guidelines and Prompt Lists