Report of Focus Group Discussions in Washington, New York, Miami, and Los Angeles

Nhora Barrera Murphy
The Media Network, Inc.
(301) 565-0770
http://www.themedianetwork.com/

Richard Knoblauch
Center for Applied Research
(703) 759-2880

July 2004

Table of Content

• EXECUTIVE SUMMARY
  • INTRODUCTION
  • PARTNERSHIP AND COALITION BUILDING MAIN FINDINGS
  • FOCUS GROUP MAIN FINDINGS
  • CONCLUSIONS AND RECOMMENDATIONS
• RESEARCH LOGISTICS
  • RECRUITMENT PROCESS FOR FOCUS GROUPS
  • PROFILE OF RESPONDENTS
  • FOCUS GROUP METHODOLOGY
• DETAILED FINDINGS FROM PEDESTRIAN FOCUS GROUPS
  • WHERE AND HOW OFTEN HISPANIC PEDESTRIANS WALK
  • GENERAL AWARENESS OF TRAFFIC SIGNS AND REGULATIONS
  • SOURCES OF INFORMATION ABOUT TRAFFIC SIGNS AND REGULATIONS
  • PEDESTRIANS' PERCEPTIONS OF DANGER
  • SAFETY MEASURES AND SAFETY PRECAUTIONS
  • RISK-SEEKING BEHAVIORS AMONG PEDESTRIANS
  • PERSONAL KNOWLEDGE OF ACCIDENTS
  • GROUPS SEEN AS MOST LIKELY TO BE IN AN ACCIDENT
  • GENERAL HISPANIC CULTURAL DIFFERENCES
  • DIFFERENCES IN TRAFFIC BETWEEN LATINO COUNTRIES AND THE U.S.
  • COUNTRY OF ORIGIN DIFFERENCES
  • SAFETY SOLUTIONS: FINES AND TICKETS
  • SAFETY SOLUTIONS: RESPECT AND EDUCATION
  • OVERALL INTEREST
  • HISPANICS' SUGGESTIONS FOR PUBLIC OUTREACH ON THIS TOPIC
• DETAILED FINDINGS FROM BICYCLIST FOCUS GROUPS
  • WHERE AND HOW OFTEN HISPANIC BICYCLISTS RIDE
  • GENERAL AWARENESS OF TRAFFIC SIGNS AND REGULATIONS
  • SOURCES OF INFORMATION ABOUT TRAFFIC SIGNS AND REGULATIONS
  • BICYCLISTS' PERCEPTIONS OF DANGER
  • SAFETY MEASURES AND SAFETY PRECAUTIONS
  • RISK-SEEKING BEHAVIORS AMONG BICYCLISTS
  • PERSONAL KNOWLEDGE OF ACCIDENTS
  • GROUPS SEEN AS MOST LIKELY TO BE IN AN ACCIDENT
  • GENERAL HISPANIC CULTURAL DIFFERENCES
  • DIFFERENCES IN TRAFFIC BETWEEN LATINO COUNTRIES AND THE U.S.
  • COUNTRY OF ORIGIN DIFFERENCES
  • SAFETY SOLUTIONS: SIGNS AND PATHWAYS
  • SAFETY SOLUTIONS: RESPECT THE TRAFFIC CODE
  • OVERALL INTEREST
  • HISPANICS' SUGGESTIONS FOR PUBLIC OUTREACH ON THIS TOPIC
• APPENDIX
  • MODERATOR'S GUIDE (ENGLISH)
  • MODERATOR'S GUIDE (PEDESTRIAN SPANISH)
  • MODERATOR'S GUIDE (BICYCLE SPANISH)
  • SCREENING FORM (ENGLISH)
  • SCREENING FORM (SPANISH)
  • TRAFFIC SIGNS HANDOUT FOR GROUP DISCUSSION