The National Pedestrian Safety Campaign

Back to Training, Tools, Guidance and Countermeasures for Locals

Did you know that a pedestrian is killed or injured every seven minutes?
Is pedestrian safety a problem in your community?
Do you feel that a Pedestrian Safety Campaign is needed in your community, but you just don't know where to start?

The Federal Highway Administration's Pedestrian Safety Campaign was developed in 2003 and consists of ready-made outreach materials that States and communities can customize and use locally. The Campaign materials have been used in over 400 communities nationwide, and we no longer have hard copy materials available. Everything that was included in the Pedestrian Safety Campaign Planner is available here for download and use. The threefold purpose of the campaign is to (1) sensitize drivers to the fact that pedestrians are legitimate road users and should always be expected on or near the roadway, (2) educate pedestrians about minimizing risks to their safety, and (3) develop program materials to explain or enhance the operation of pedestrian facilities, such as crosswalks and pedestrian signals.

This Pedestrian Safety Campaign website includes materials designed for use in television, radio, cinema, and print advertising. Some of the materials included are available in both English and Spanish. States and local communities are responsible for implementing the campaign through local television and radio stations and print media. A Campaign Planning Step by Step Guide that explains in detail how to implement the campaign successfully at the local level is also provided. All you need is a lot of determination and commitment to fixing the problem and selling your ideas to others!

Audience: Safety Practitioners and Pedestrian Advocates who have the resources to implement a Pedestrian Campaign:

• 4 TV public service announcements
  
  
• Six 30-second radio public service announcements
  
  
• 1 Pedestrian Safety Campaign Planning Guide
  
  
• 2 full color posters, 24" x 36"
  
  
• 3 full color posters, 11" x 17"
  
  
• 2 brochures
  
  
• 15 print public service announcements
  
  
• 8 cinema slides
  
  
• 6 press releases
  
  
• 15 newspaper articles
  
  
• Graphic images for promotional materials

View the research that went into developing the campaign.

WE NO LONGER HAVE HARD COPY MATERIALS AVAILABLE.

For more information about the campaign, please contact:

Tamara Redmon
tamara.redmon@fhwa.dot.gov

Mailing address:
Federal Highway Administration
400 Seventh Street, SW
Room 3407
Washington, DC 20590