U.S. Department of Transportation
Federal Highway Administration
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Washington, DC 20590
The local movie theater can be a terrific way to get the message out to a captive audience. In this kit, we have included electronic versions of eight cinema slides on Data CD1. Hard copies of the slides are not provided because most theaters receive their slides from distributors with very specific formatting requirements. The distributors will need the electronic versions of the slides to duplicate them for use in theaters.
In most cases you will have to find a sponsor to fund this method of communication. Cinema advertising is so profitable for the cinema industry that free placements are rarely provided. Some distributors have PSA rates that are less costly than commercial advertisements, but are still not free. Make use of the fundraising members of your coalition. They may be able to negotiate sponsorship. To find out how your local theatres manage their slides, call during business hours and ask to speak to the manager.
Preview the slides (PDF, 560 Kb)
List of slides:
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