LISBOA, Inc. Report on Task A: Review Existing Pedestrian Safety Campaign Materials

Federal Highway Administration
Pedestrian Safety Countermeasures Education

LISBOA, Inc. Report on Task A: Review Existing Pedestrian Safety Campaign Materials
Submitted 1/23/02

LISBOA, Inc. collected 108 pedestrian safety-related campaign items from 16 states and national campaigns as research material for the NPSEOC. These items were each individually reviewed by the Communications Specialist and catalogued. Of the 108 items, 13 were videotapes containing television PSAs; 39 were brochures, booklets or leaflets; and 8 were posters. In addition, there was a CD powerpoint presentation, yard signs, newspaper articles, buttons, a newsletter, some Spanish language material, a zipper pull, wallet card, and a variety of other materials.

As LISBOA began considering themes for the first wave of focus groups, the collected materials were critically evaluated and some video PSAs were shown to focus group participants. Slogans taken from the collected materials were also taken into consideration when ideas were tested in the focus groups to ensure that previous campaigns were not duplicated.

The collected materials varied in focus. Some themes focused solely on pedestrian issues, while other materials reflected a campaign concentration on other safety issues including: bicycling; walking for seniors; safety for children; and walking advocacy. A limited number of the collected items focused on pedestrian safety engineering. The materials that did address pedestrian safety engineering were presented from a technical standpoint and were directed at safety engineers, not the general public. In addition to printed and video materials, LISBOA also collected giveaway adhesive and accessory retro-reflective materials.

See below for an inventory of the collected materials.