U.S. Department of Transportation
Federal Highway Administration
1200 New Jersey Avenue, SE
Washington, DC 20590
These PSAs can be found on both the beta tape and Data CD2 in the Pedestrian Safety Campaign Planner materials.
This campaign includes 2 driver-targeted TV PSAs:
Highlights a crucial concern for pedestrian safety: Drivers making left or right turns at intersections may not remember to look for pedestrians crossing.
Makes a hard-hitting emotional appeal to drivers: Look out for pedestrians-the lives of others are in your path.
Also included are 2 pedestrian-targeted TV PSAs:
Uses film footage, voiceover and animated text to explain the pedestrian crossing signals.
Shows a firefighter at work and walking in casual clothing at night, making use of reflective materials and emphasizing the importance of being visible when walking in the dark.
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