Ten Activities for National Stop on Red Week

National Stop on Red Week takes place the first week of August each year and is dedicated to educating Americans about the dangers of red-light running through education and enforcement. It can act as a central event in a Stop Red-Light Running program or campaign. The success of this week depends on State and local efforts around the country. The following is a list of 10 activities you can coordinate to help promote National Stop on Red Week in your community:

  • Press conference
    Hold a press conference to announce national and statewide statistics gathered from local law enforcement agencies, FHWA and/or other sources.

  • Proclamations
    Encourage the Governor and State legislators to support National Stop on Red week, and work with them to enact tougher penalties and to support enforcement efforts.

  • Pledges
    Motivate drivers to sign a pledge to stop running red lights. Deliver the pledges to the statehouse lawn during a press event, or consider engaging the support of local businesses and civic venues (such as public libraries, civic centers or schools) to encourage pledges.

  • Radio and TV promotions
    Encourage radio and TV stations to promote National Stop on Red week. Radio stations can do live broadcasts from high-crash intersections in town. Stations can give away promotional items in support of the week. TV stations can air public service announcements (PSAs).

  • Schools
    Work with the local school system to ask all children to wear red during the week.

  • Police ride-alongs
    Encourage journalists to ride along with police officers as they make traffic stops.

  • Stop Red-Light Running posters
    Hang posters at schools, local businesses, and other high-visibility areas.

  • Movie Theater slides
    Work with a local movie theater to include a “Stop Red-Light Running” slide in the pre-film slide presentation.

  • Paycheck reminders
    Encourage local employers to develop paycheck reminders announcing the week and providing safe driving tips.

  • Billboards
    Seek donated advertising space on billboards, buses, cabs, and at gas stations.

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