Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

U.S. Department of Transportation
Federal Highway Administration
1200 New Jersey Avenue, SE
Washington, DC 20590
202-366-4000

FHWA Home / Safety / Pedestrian & Bicycle / Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

Program Contact

Tamara Redmon
tamara.redmon@dot.gov
(202) 366-4077

Downloadable Version
PDF [1.44 MB]

Task Order Number: SA06B030

Submitted to:

U.S. Department of Transportation
Federal Highway Administration
Office of Safety Programs, HSA-20
400 Seventh Street, S.W.
Washington, DC 20590

Submitted by:

Science Applications International Corporation
McLean, VA 22102

November 30, 2005

Executive Summary
Quality Assurance Statement
Form DOT F1700.7
Chapter 1	Introduction
Chapter 2	Marketing Plan
	2.1 Audience
	2.2 Safety Issues to Include in Campaign
	2.3 Messages
	2.4 Materials/Media
	2.5 Suggested Methods of Dissemination of Materials
Appendix A	Steps Taken to Develop the Marketing Plan
Appendix B	FHWA/NTTSSA/Project Team Teleconference
Appendix C	Preliminary Outreach Materials
Appendix D	Focus Group Testing of Outreach Materials
Appendix E	Revised Outreach Materials
Appendix F	References