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FHWA Home / Safety / Pedestrian & Bicycle / Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

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Appendix E. Revised Outreach Materials

In accordance with the suggestions made by focus group participants and FHWA and NHTSA, the outreach materials were revised. For example, Figure E-1 shows a revised front side of the brochure on alcohol. The title was changed from "No sabía" / "I didn't know" to "¿Usted sabía?" / "Did you know?" The title and the fact are now in a larger font. The "X" showing where a crash could occur has been replaced by the outline of a person on the pavement.

Photo on the right depicts two young Hispanic males crossing the street diagonally, a car approaching on the far side, dotted lines representing the paths of the pedestrians and the driver, with a chalk outline of a body on the street showing where a crash could occur.  The title reads '¿Usted sabía? / Did you know?' and a bilingual fact is printed over the photo. To the left is a  box titled 'dictionary' containing the words 'reaction time', 'medication', and 'friend' with brief bilingual explanations of each word.
Figure E-1. Front Side of Revised Brochure on Alcohol

Ten thousand copies of each brochure and each flier will be produced and provided to FHWA/NHTSA in December 2005. The PSA featuring the two women was considered suitable and clear without revision; it will be provided to FHWA/NHTSA by November 2005. The text PSA featuring the two men and the bus is in production and will be provided to FHWA/NHTSA by November 2005.
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Page last modified on January 31, 2013.
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