FHWA Course on Bicycle and Pedestrian Transportation

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LESSON 24: EDUCATION, ENCOURAGEMENT, AND ENFORCEMENT (INSTRUCTOR'S NOTES)

Objectives:

Upon completion of this lesson, students will be able to:

1. Describe strategies for educating people about walking and bicycling.
2. Describe strategies for developing an effective program of enforcement of laws that will help pedestrians and bicyclists.
3. Describe strategies for encouraging people to walk and bike.

Pre-Instruction:

Components	Activities
Objectives	Present and explain the three lesson goals listed above (V-24-1).

Information Presentation:

Components	Activities
Information Sequence	Outline the presentation of the lecture (V-24-2).
Information	Tell about the different ways of educating people about walking and bicycling (V-24-3). Describe enforcement practices that help pedestrians and bicyclists (V-24-4). Talk about what information can be used to encourage people to walk and bike (V-24-5 and V-24-6).
Example(s)	Show examples (e.g., slides, videotape) of different types of education or public service campaigns related to pedestrian and bicycle activities.

Student Participation:

Components	Activities
Practice	Have the students design an education, enforcement, or encouragement campaign for your community.
Feedback	Provide comment and feedback to the class as appropriate.

Follow-Up:

Components	Activities
Review

Lesson Objective:

• Describe education strategies related to walking and bicycling
• Describe enforcement strategies that help pedestrians and bicyclists
• Describe strategies for encouraging people to walk and bike

Lesson Outline:

• Education strategies
• Enforcement practices
• Encouragement strategies

Education Strategies:

• Teach walking and biking skills to children
• Teach walking and biking skills to adults
• Train drivers about walkers and bikers
• Develop and use safety messages

Enforcement Practices:

• Review/Modify existing pedestrian/bike laws
• Aggressively enforce pedestrian/bike laws
• Review/Modify young violator practices
• Reduce bicycle theft
• Reduce assaults on pedestrians and bicyclists
• Implement non-motorized patrolling

Encouragement Strategies:

• Add non-motorized options to motor pools
• Require TDM plans from industry
• Include walking and biking in local recreational programs

Encouragement Strategies (continued):

• Promote use of non-motorized travel through special events
• Inform target audiences
• Develop a public service announcement (PSA) ad campaign

Lesson Summary:

• Aggressive campaigns related to education, enforcement, and encouragement can be effective means for increasing walking and bicycling

 

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